Tunings ads, increasing conversions and printing more money.
In digital marketing, there is no penalty for taking many shots on goal. Even though we expect failure 90% of the time. We learn quickly and iterate constantly. This is optimization.

Introducing, our new Optimization Course. We unveil how we efficiently test the marketing campaigns we've used for all our clients and our own internal marketing using a framework called #MAA (Metrics > Analysis > Action).

As a bonus for the first 15 people who get the new Optimization Course, Dennis will be having private one-on-ones.
Tunings ads, increasing conversions and printing more money.
In digital marketing, there is no penalty for taking many shots on goal. Even though we expect failure 90% of the time. We learn quickly and iterate constantly. This is optimization.

Introducing, our new Optimization Course. We unveil how we efficiently test the marketing campaigns we've used for all our clients and our own internal marketing using a framework called #MAA (Metrics > Analysis > Action).

As a bonus for the first 15 people who get the new Optimization Course, Dennis will be having private one-on-ones.
Dennis Yu,
CTO of BlitzMetrics
Dear Blitz Family,

Picture this. You’ve made 183 different Facebook ads. You’ve targeted multiple interests and tested out various creatives and landing page combinations. Over time, your garden has grown to quite an unwieldy mess.

Maybe you’re an AdWords veteran trying your hand at Facebook ads but finding that the same optimization flow doesn’t quite work. It’s not about title, copy, and image combos. Maybe you spend more time making reports and having meetings than actually optimizing. Or your stubborn IT brethren are being uncooperative.

Since 2007, I've developed principles to guide me, my team, partners and clients to cut right to the chase to make maximum impact with our limited time. May this be the Tim Ferriss of Facebook ads.

I’m assuming you have a target metric, such as more traffic, or perhaps more conversions at a lower cost per conversion. If you don’t, first determine what your goal is and then you'll be ready to optimize. 
The Blitz team with our amazing clients who love to optimize! (Infusionsoft HQ)

Why Optimization

Have you ever experienced this feeling of dread?

You've loaded up the ads, let things run, checked on performance only to find out ... 

They're bombing. 

And not in a good way.

So what do you do? Hide from your clients or teammates? Throw your hands up in frustration proclaiming "Facebook ads don't work!" 

There's a better way. You optimize.

Optimization is one of the toughest skills you can learn as a marketer.

But it answers the most important questions in your business:

  • ​How do you fix something that is broken? 
  • ​How do you scale ads that aren't performing well?
  • ​How much provable profit, return on investment, and margin
  • are being generated by each of my marketing campaigns?
  • ​Based on the data, what are the top 10 specific things that
  • your organization can do to improve the metrics?
Dennis talking about Optimization at PubCon.

Now to first optimize, you have to have something to optimize for. What is your most important business goals?

Then you can utilize our Optimization Framework we call #MAA.
Optimization cannot happen without the right data. 

To find the right data, first you need to know your business’ marketing goals.

This means:
(1) desired action.
(2) its value to the business.

These 2 pieces of information combined will enable you to align
optimization efforts with your business’ goals.

Once you have the right metrics, you have to make sense of it.

Metrics without analysis are just numbers. 

They do not mean anything to the business. 

The goal of analysis is to answer the question, “so what?”

Analysis helps you to identify the (1) root problem or (2) present opportunity. 

Either of these is always present.

Finally, with the right metrics and analysis, you will recommend
a course of action to fix a problem or take advantage of an
opportunity. 

Because your recommendation is supported by data and reasonable conclusions, you can present a suitable solution
and convince others.

This 3-step process is called #MAA - M for metrics, and A for
Analysis and Action and guides our every action at the mechanical level.

Change this copy. 
Turn off this campaign.
Put more spend on this ad-set.
Change the targeting. 

When you learn #MAA, you'll be on your way to optimize your campaigns, increase your yield, and reap your rewards.


Dennis Yu,
CTO of BlitzMetrics
Dear Blitz Family,

Picture this. You’ve made 183 different Facebook ads. You’ve targeted multiple interests and tested out various creatives and landing page combinations. Over time, your garden has grown to quite an unwieldy mess.

Maybe you’re an AdWords veteran trying your hand at Facebook ads but finding that the same optimization flow doesn’t quite work. It’s not about title, copy, and image combos. Maybe you spend more time making reports and having meetings than actually optimizing. Or your stubborn IT brethren are being uncooperative.

Since 2007, I've developed principles to guide me and my team to cut right to the chase to make maximum impact with our limited time. May this be the Tim Ferriss of Facebook ads.

I’m assuming you have a target metric, such as more traffic, or perhaps more conversions at a lower cost per conversion. If you don’t, first determine what your goal is and then you'll be ready to optimize. 
Why Optimization

Have you ever experienced this feeling of dread?

You've loaded up the ads, let things run, checked on performance only to find out ... 

They're bombing. 

And not in a good way.

So what do you do? Hide from your clients or teammates? Throw your hands up in frustration proclaiming "Facebook ads don't work!" 

There's a better way. You optimize.

Optimization is one of the toughest skills you can learn as a marketer.

But it answers the most important questions in your business:

  • ​How do you fix something that is broken? 
  • ​How do you scale ads that aren't performing well?
  • ​How much provable profit, return on investment, and margin
  • are being generated by each of my marketing campaigns?
  • ​Based on the data, what are the top 10 specific things that
  • your organization can do to improve the metrics?

Now to first optimize, you have to have something to optimize for. What is your most important business goals?

Then you can utilize our Optimization Framework we call #MAA.
Optimization cannot happen without the right data. 

To find the right data, first you need to know your business’ marketing goals.

This means:
(1) desired action.
(2) its value to the business.

These 2 pieces of information combined will enable you to align
optimization efforts with your business’ goals.

Once you have the right metrics, you have to make sense of it.

Metrics without analysis are just numbers. 

They do not mean anything to the business. 

The goal of analysis is to answer the question, “so what?”

Analysis helps you to identify the (1) root problem or (2) present opportunity. 

Either of these is always present.

Finally, with the right metrics and analysis, you will recommend
a course of action to fix a problem or take advantage of an
opportunity. 

Because your recommendation is supported by data and reasonable conclusions, you can present a suitable solution
and convince others.

This 3-step process is called #MAA - M for metrics, and A for
Analysis and Action and guides our every action at the mechanical level.

Change this copy. 
Turn off this campaign.
Put more spend on this ad-set.
Change the targeting. 

When you learn #MAA, you'll be on your way to optimize your campaigns, increase your yield, and reap your rewards.


Dennis Yu is the world's leading 
authority on Facebook ads.
____________________________________

Larry Kim,
CEO of Mobile Monkey. Founder of WordStream (acquired for $150M)
"Dennis has not only been amazing with us at the Warriors but someone I consider a great friend."
____________________________________

Kenny Lauer,
Former VP of Marketing for the Golden State Warriors. CXO, Rival Theory
"When it comes to all things digital, 
there is no more knowledgeable
person than Dennis."
_____________________

Heather Dopson, Social Media at GoDaddy
Dennis Yu is the world's leading 
authority on Facebook ads.
____________________________________

Larry Kim,
CEO of Mobile Monkey. Founder of WordStream (acquired for $150M)
"Dennis has not only been amazing with us at the Warriors but someone I consider a great friend."
____________________________________

Kenny Lauer,
Former VP of Marketing for the Golden State Warriors. CXO, Rival Theory
"When it comes to all things digital, 
there is no more knowledgeable
person than Dennis."
_____________________

Heather Dopson, Social Media at GoDaddy
Dennis Yu,
CTO of BlitzMetrics
Dear Blitz Family,

Picture this. You’ve made 183 different Facebook ads. You’ve targeted multiple interests and tested out various creatives and landing page combinations. Over time, your garden has grown to quite an unwieldy mess.

Maybe you’re an AdWords veteran trying your hand at Facebook ads but finding that the same optimization flow doesn’t quite work. It’s not about title, copy, and image combos. Maybe you spend more time making reports and having meetings than actually optimizing. Or your stubborn IT brethren are being uncooperative.

Since 2007, I've developed principles to guide me and my team to cut right to the chase to make maximum impact with our limited time. May this be the Tim Ferriss of Facebook ads.

I’m assuming you have a target metric, such as more traffic, or perhaps more conversions at a lower cost per conversion. If you don’t, first determine what your goal is and then you'll be ready to optimize. 
The Blitz team with our amazing clients who love to optimize! (Infusionsoft HQ)
Why Optimization?
Have you ever experienced this feeling of dread?

You've loaded up the ads, let things run, checked on performance only to find out ... 

They're bombing. 

And not in a good way.

So what do you do? Hide from your clients or teammates? Throw your hands up in frustration proclaiming "Facebook ads don't work!" 

There's a better way. You optimize.

Optimization is one of the toughest skills you can learn as a marketer.

But it answers the most important questions in your business:

  • ​How do you fix something that is broken? 
  • ​How do you scale ads that aren't performing well?
  • ​How much provable profit, return on investment, and margin
  • are being generated by each of my marketing campaigns?
  • ​Based on the data, what are the top 10 specific things that
  • your organization can do to improve the metrics?
Dennis at Pubcon talking about Optimization.
Now to first optimize, you have to have something to optimize for. What is your most important business goals?

Then you can utilize our Optimization Framework we call #MAA.

Optimization cannot happen without the right data. 

To find the right data, first you need to know your business’ marketing goals.

This means:
(1) desired action.
(2) its value to the business.

These 2 pieces of information combined will enable you to align
optimization efforts with your business’ goals.

Once you have the right metrics, you have to make sense of it.

Metrics without analysis are just numbers. 

They do not mean anything to the business. 

The goal of analysis is to answer the question, “so what?” 

Analysis helps you to identify the (1) root problem or (2) present opportunity. 

Either of these is always present.

Finally, with the right metrics and analysis, you will recommend
a course of action to fix a problem or take advantage of an
opportunity. 

Because your recommendation is supported by data and reasonable conclusions, you can present a suitable solution
and convince others.

This 3-step process is called #MAA - M for metrics, and A for
Analysis and Action and guides our every action at the mechanical level.

Change this copy. 
Turn off this campaign.
Put more spend on this ad-set.
Change the targeting. 

When you learn #MAA, you'll be on your way to optimize your campaigns, increase your yield, and reap your rewards.
Dennis Yu is the world's leading authority on Facebook ads. __________________________

Larry Kim, CEO of Mobile Monkey. Founder of WordStream (acquired for $150M)
"Dennis has not only been amazing with us at the Warriors but someone I consider a great friend."
__________________________

Kenny Lauer, 
Former VP of Marketing for the Golden State Warriors. CXO, Rival Theory
"When it comes to all things digital, there is no more knowledgeable person than Dennis."
_________________________

Heather Dopson,
Social Media at GoDaddy

BlitzMetrics Presents:
Increase yield, kill waste.
Delivered straight to you June 2019.
The BlitzMetrics Optimization Course is our new online course that will help you become an Optimization Machine. You'll get the frameworks we use to tune our ads, increase conversions and print more money. That way, there's no more guessing if you have a winning campaign or not.
BlitzMetrics Presents:
Increase yield, kill waste.
Delivered straight to you
Friday, December 7, 2018.
The BlitzMetrics Optimization Course is our new online course that will help you become an Optimization Machine. You'll get the frameworks we use to tune our ads, increase conversions and print more money. That way, there's no more guessing if you have a winning campaign or not.
In our Optimization Course we cover the core principles and practices that will enable you to efficiently optimize your campaigns for performance. 

Through understanding the principles that will guide optimization, you'll be equipped with an optimizer's mind no matter the platform you're on. 

That it's less about which buttons to press and which Facebook features and tools to use--though we do teach you this--and more about a framework that'll prepare you and your business beyond any single tactic.

This is the why.

Like the old tale: Instead of giving one a fish, you'll learn how to catch the fish.

Though we won't leave you hanging by a thread either. 

You'll get the exact if/then logic on what to do to start optimizing your campaigns right away.

This means an exact cheat-sheet on what to do.

If A happens take action B. 

This will give your campaigns and future campaigns an instance boost whether your goal is improving your CPA or increasing your conversions. 

Through optimization, you'll benefit from the opportunity to compound on constant iterations and test cycles.
Believe it or not, I try to stay out of the limelight as much as I can. I'm really just Tech Support for our team. It's our young adults who are the brilliant minds behind the social campaigns we run for companies like Ashley Furniture and MGM.

Besides me, our team of young adults that we're bringing along. The proof is in the pudding. Logan who's just been with us over 2 years has become the best optimizer on the planet. He was even called the King of Facebook by StartCon.

Our system process is proven and repeatable where young-adults are powering the world's biggest brands. 

This means you can too. With the strategies we'll be teaching you, so long as you commit yourself to taking action, you've already won.
Your Instructor
In our Optimization Course we cover the core principles and practices that will enable you to efficiently optimize your campaigns for performance. 

Through understanding the principles that will guide optimization, you'll be equipped with an optimizer's mind no matter the platform you're on. 

That it's less about which buttons to press and which Facebook features and tools to use--though we do teach you this--and more about a framework that'll prepare you and your business beyond any single tactic.

This is the why.

Like the old tale: Instead of giving one a fish, you'll learn how to catch the fish.

Though we won't leave you hanging by a thread either. 

You'll get the exact if/then logic on what to do to start optimizing your campaigns right away.

This means an exact cheat-sheet on what to do.

If A happens take action B. 

This will give your campaigns and future campaigns an instance boost whether your goal is improving your CPA or increasing your conversions. 

Through optimization, you'll benefit from the opportunity to compound on constant iterations and test cycles.
Your Instructor
Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Gultaggen, and Marketo Summit.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
"The Optimization Course contains everything I know about tuning ads, increasing conversions, and making more money. It's taken me 20 years and a billion dollars of advertising and landing page tuning to distill just what's important. It's 55 pages and a few hours of video, broken down step-by-step."
-Dennis Yu, CEO of BlitzMetrics
Your Instructor
Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Gultaggen, and Marketo Summit.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
"The Optimization Course contains everything I know about tuning ads, increasing conversions, and making more money. It's taken me 20 years and a billion dollars of advertising and landing page tuning to distill just what's important. It's 55 pages and a few hours of video, broken down step-by-step."
-Dennis Yu, CEO of BlitzMetrics
The Optimization Concepts
You'll learn:
  • ​Optimization Framework: #MAA.
  • ​Top N - our campaign sorting technique.  
  • ​Metrics Decomposition: You'll learn how to drill down on a series of metrics to determine an underlying root cause so you're then able to take action.
  • ​Quantity vs Quality trade-off and balancing metrics. 
  •  ​Iterate (or die). 
  • ​  Operational Framework for Ads Specialists: #MAA/#CID.When to "kill" underperforming ads.
The Optimization Concepts
You'll learn:
  • ​Optimization Framework: #MAA.
  • ​Top N - our campaign sorting technique.
  • ​Metrics Decomposition: You'll learn how to drill down on a series of metrics to determine an underlying root cause so you're then able to take action.
  • ​Quantity vs Quality trade-off and balancing metrics. 
  • ​Iterate (or die).
  • ​Operational Framework for Ads Specialists: #MAA/#CID.When to "kill" underperforming ads.
The Optimization Mechanics
You'll learn:
  •  The revenue equation.
  • ​How to troubleshoot conversions.
  • ​Statistical Noise: Things to watch out for.
The Optimization Mechanics
You'll learn:
  • The revenue equation. 
  • How to troubleshoot conversions. 
  • ​Statistical noise: Things to watch out for.
Full Optimization Checklists
You'll learn:
  •  You'll get a Full Checklist with Steps - For Facebook.Where to check the performance of your boosted post.
  •  You'll get the exact IF/THEN sequences we refer to time and time again. e.g. what do you do when there's a 1% CTR or CPA > ROAS.
  •  Full Checklist with Steps - For Google Adwords The three different kinds of content.
  • ​Ad Copy Techniques/Determining Who is the Winner.
Full Optimization Checklists
You'll learn:
  • ​You'll get a Full Checklist with Steps - For Facebook.
  • ​Where to check the performance of your boosted post.You'll get the exact IF/THEN sequences we refer to time and time again. e.g. what do you do when there's a 1% CTR or CPA > ROAS.
  • ​ Full Checklist with Steps - For Google Adwords. 
  • ​Ad Copy Techniques/Determining Who is the Winner.
And that's not all you get when you join the Optimization Course...
The Optimization Guide
In addition to getting all the amazing video lessons, we're giving you our supplemental guide which has all the information you get from the video training and more!
Access to our BlitzAcademy Facebook Group
Have any questions? We’re here to help you.

Because of the years of processes and checklists we have built, we have the finest Specialists who can help you every step of the way. Stuck at any particular point in implementing? You'll get exclusive access to our BlitzAcademy Facebook Group where you can ask questions where our team will support. 

You'll even find Dennis and Logan chiming in regularly and our partners such as Heather Dopson from GoDaddy too!

You'll be connected with highly savvy BlitzAcademy members who've been through our process time and time again. Our Optimization Course will help you refine your campaigns. Coupled with our private community, you'll be an Optimization Pro in no time.
Access to our BlitzAcademy Facebook Group
Have any questions? We’re here to help you.

Because of the years of processes and checklists we have built, we have the finest Specialists who can help you every step of the way. Stuck at any particular point in implementing? You'll get exclusive access to our BlitzAcademy Facebook Group where you can ask questions where our team will support. 

You'll even find Dennis and Logan chiming in regularly and our partners such as Heather Dopson from GoDaddy too!

You'll be connected with highly savvy BlitzAcademy members who've been through our process time and time again. Our Optimization Course will help you refine your campaigns. Coupled with our private community, you'll be an Optimization Pro in no time.
Complete the Course and earn your badge!
Bonus: 
Dennis normally charges $1,500 for one hour of his time but by getting the Optimization Course during this special pre-purchase opportunity, Dennis is generous enough to offer one hour of his time for the first 15 people.

Digital marketing has a lot of moving parts. With everything in the industry constantly changing, it can be hard to keep up, especially when you’re trying to run all the other aspects of a business.

With an hour with Dennis Yu, along with one other specialist, we'll help you get things back on track. They’ll walk through anything you may have concerns about, and even identify things you may not have known were broken.
You'll have the chance to be one-on-one with Dennis,
a world-acclaimed lecturer and Marketing practitioner.
Before the Hour, you’ll define your goals, content, and targeting for us to review. This helps us make sure the right specialist joins Dennis on the call. 

Once that’s taken care of, we’ll set a time to go over anything you’d like to talk about. We’ll record both the audio and any shared screens so you can have a copy of the whole thing after it’s done.

Normally Dennis charges $1500 for one hour but you'll get this for taking advantage of our new Optimization Course. 

You'll get to leverage Dennis’s 20 years of experience and save yourself weeks or months of making mistakes because of a misguided strategy.
Bonus: 
Dennis normally charges $1,500 for one hour of his time but by getting the Optimization Course during this special pre-purchase opportunity, Dennis is generous enough to offer one hour of his time for the first 15 people.

Digital marketing has a lot of moving parts. With everything in the industry constantly changing, it can be hard to keep up, especially when you’re trying to run all the other aspects of a business.

With an hour with Dennis Yu, along with one other specialist, we'll help you get things back on track. They’ll walk through anything you may have concerns about, and even identify things you may not have known were broken.
You'll have the chance to be one-on-one with Dennis,
a world-acclaimed lecturer and Marketing practitioner.
Before the Hour, you’ll define your goals, content, and targeting for us to review. This helps us make sure the right specialist joins Dennis on the call. 

Once that’s taken care of, we’ll set a time to go over anything you’d like to talk about. We’ll record both the audio and any shared screens so you can have a copy of the whole thing after it’s done.

Normally Dennis charges $1500 for one hour but you'll get this for taking advantage of our new Optimization Course. 

You'll get to leverage Dennis’s 20 years of experience and save yourself weeks or months of making mistakes because of a misguided strategy.
Facebook Dollar a Day
Is Not For You If...
  • You don’t have a thriving business. This is for experienced business owners, consultants and corporate marketers who've built a strong foundation and need to scale their efforts.
  • You don’t have any customers and expect to make a fortune in the next month. No get-rich-quick schemers here.
  • You’re don't have any content. This course will teach you how to spread and scale the message you already have in a genuine way.
  • ​You're simply looking for the latest shortcuts and tactics. The Facebook Dollar a Day Strategy is a long-term strategy. We’re sharing with you the most accelerated path to amplifying your message and grow your business. This is challenging work. Be prepared to not only bring your A-Game when implementing but know it's a continuous process.
Facebook Dollar a Day 
Is Not For You If...
  • ​You're a proud business owner that's hit a plateau. This is for business owners, entrepreneurs, and consultants who are already excelling but have hit a plateau. Owners who need world-class training to get to the next level.
  • ​You have a quality product or service you're proud of and you want to promote it online — through your website, email, blog posts, sales pages, or social media. 
  • You have high-performing content that your audience gets value from and look forward to engaging with. We look to amplify and scale what's already working. 
  • ​You're patient, deliberate, and methodical. You're committed to putting in the work and time to learn the processes necessary to create impact, influence and scale revenue.You recognize this will not happen overnight but with time you can reap the rewards for years to come.
If you have a message that can change the world, you need to use the world’s best ways to get it out. Dennis Yu and his team are great at teaching people to do just that.
___________________________________

Phil Mershon,
Director of Events at Social Media Examiner
Dennis shows again, why he's not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.
___________________________________

Paul Fabretti,
Global Head of Social Media at Microsoft
"Dennis Yu is on of the only industry leaders who has led me to rethink how I execute social media campaigns"

____________________________________

Ryan Cohn,
Vice President at Sachs Media Group
And that's not all you get when you join the Optimization Course...
The Optimization Guide
In addition to getting all the amazing video lessons, we're giving you our supplemental guide which has all the information you get from the video training and more!
Get Access to Our Private Academy Group
Have any questions? We’re here to help you.

Because of the years of processes and checklists we have built, we have the finest Specialists who can help you every step of the way. Stuck at any particular point in implementing? You'll get exclusive access to our BlitzAcademy Facebook Group where you can ask questions where our team will support. 

You'll even find Dennis and Logan chiming in regularly and our partners such as Heather Dopson from GoDaddy too!

You'll be connected with highly savvy BlitzAcademy members who've been through our process time and time again. Our Optimization Course will help you refine your campaigns. Coupled with our private community, you'll be an Optimization Pro in no time.
Complete the Course and earn your badge!
Bonus: 
Dennis normally charges $1,500 for one hour of his time but by getting the Optimization Course during this special pre-purchase opportunity, Dennis is generous enough to offer one hour of his time for the first 15 people.

Digital marketing has a lot of moving parts. With everything in the industry constantly changing, it can be hard to keep up, especially when you’re trying to run all the other aspects of a business.

With an hour with Dennis Yu, along with one other specialist, we'll help you get things back on track. They’ll walk through anything you may have concerns about, and even identify things you may not have known were broken.
You'll have the chance to be one-on-one with Dennis, a world-acclaimed lecturer and Marketing practitioner.
Before the Hour, you’ll define your goals, content, and targeting for us to review. This helps us make sure the right specialist joins Dennis on the call. 

Once that’s taken care of, we’ll set a time to go over anything you’d like to talk about. We’ll record both the audio and any shared screens so you can have a copy of the whole thing after it’s done.

Normally Dennis charges $1500 for one hour but you'll get this for taking advantage of our new Optimization Course. 

You'll get to leverage Dennis’s 20 years of experience and save yourself weeks or months of making mistakes because of a misguided strategy.
If you have a message that can change the world, you need to use the world’s best ways to get it out. Dennis Yu and his team are great at teaching people to do just that.
________________________

Phil Mershon,
Director of Events at Social Media Examiner
Dennis shows again, why he's not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.
__________________________

Paul Fabretti,
Global Head of Social Media at Microsoft
"Dennis Yu is on of the only industry leaders who has led me to rethink how I execute social media campaigns"

__________________________

Ryan Cohn,
Vice President at Sachs Media Group
Why Industry Leaders
Love BlitzMetrics
Michael Stelzner, Founder of Social Media Examiner
Jim Banks, CEO of Spades Media
It's one thing to be able to build your strategy, to make your content, to set up a campaign in Facebook or Infusionsoft. 

It's another thing to figure out why is something working or why is it not working. 

Do you know why the content may be the one throwing off your campaign? How do you tell if an ad is not working. Or maybe it's the targeting. 

Maybe it's great content but it's aginst the wrong audience. The right content to the wrong audience isn't relevant. 

Maybe it's the right people but your content's not right. Maybe you didn't bid it properly, maybe it's a time of day. Maybe it's the wrong stage in the funnel. 

How do you know what is what with hundreds of variables to sort through?

The good news is if you believe the main focus shouldn't be on technology which is tactics and channels; tools and automation, but instead strategy, you're a step a head of the herd.

Have your strategy in place, understand your goals, content and targeting. Once you have this, you're a multi-channel marketer. You become bulletproof from any algorithm changes, new platforms. You'll never have to worry about change that comes down the line because you have the foundation of principles. 

A lot of people will try to use tricks to get a conversion because that's what's working and it's all about making money. But it's a losing game.

In the long-run, it'll be punished.

On the flip-side, when you have the fundamentals in place. When you have optimization. 

When you know how to make slight tweaks on your targeting, slight tweaks or your content. Or when you're using existing customer data to use as a look-a-like-audience, all you're doing is trying to fine-tune the combination of these to try to get more out of what you already have.

You're affording the opportunity to try and try again.

How do you get more out of what you have? 

You do that by looking at where you have winners and leveraging it.

That's optimization. That's how you win.

-Dennis Yu
Why Industry Leaders
Love BlitzMetrics
Michael Stelzner, Founder of Social Media Examiner
Jim Banks, CEO of Spades Media
It's one thing to be able to build your strategy, to make your content, to set up a campaign in Facebook or Infusionsoft. 

It's another thing to figure out why is something working or why is it not working. 

Do you know why the content may be the one throwing off your campaign? How do you tell if an ad is not working. Or maybe it's the targeting. 

Maybe it's great content but it's aginst the wrong audience. The right content to the wrong audience isn't relevant. 

Maybe it's the right people but your content's not right. Maybe you didn't bid it properly, maybe it's a time of day. Maybe it's the wrong stage in the funnel. 

How do you know what is what with hundreds of variables to sort through?

The good news is if you believe the main focus shouldn't be on technology which is tactics and channels; tools and automation, but instead strategy, you're a step a head of the herd.

Have your strategy in place, understand your goals, content and targeting. Once you have this, you're a multi-channel marketer. You become bulletproof from any algorithm changes, new platforms. You'll never have to worry about change that comes down the line because you have the foundation of principles. 

A lot of people will try to use tricks to get a conversion because that's what's working and it's all about making money. But it's a losing game.

In the long-run, it'll be punished.

On the flip-side, when you have the fundamentals in place. When you have optimization. 

When you know how to make slight tweaks on your targeting, slight tweaks or your content. Or when you're using existing customer data to use as a look-a-like-audience, all you're doing is trying to fine-tune the combination of these to try to get more out of what you already have.

You're affording the opportunity to try and try again.

How do you get more out of what you have? 

You do that by looking at where you have winners and leveraging it.

That's optimization. That's how you win.

-Dennis Yu
New Course!
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Not gonna lie, Dennis Yu, in the span of just an hour, dropped some knowledge that will change the entire course of my future! #genius 
_____________________

Rich Thurman, Founder/Owner of Think, Automate & Grow
Dennis shows again, why he’s not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.
_____________________

Paul Fabretti,  Director, Social Media - Office Marketing at Microsoft
To this day, This has still been the best investment I have made.
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Emily Chermak, Account Manager - Platform Marketing
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New Course!
Increase yield, kill waste.
Delivered straight to you 
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Copyright © 2019 BlitzMetrics. All rights reserved.
Not gonna lie, Dennis Yu, in the span of just an hour, dropped some knowledge that will change the entire course of my future! #genius 
_____________________

Rich Thurman, Founder/Owner of Think, Automate & Grow
Dennis shows again, why he’s not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.
_____________________

Paul Fabretti,  Director, Social Media - Office Marketing at Microsoft
To this day, This has still been the best investment I have made.
_____________________

Emily Chermak, Account Manager - Platform Marketing
Increase yield, kill waste.
Delivered straight to you
February 2018.
countdown
00Hours00Minutes00Seconds
Pre-Purchase Pricing Expires February 1, 2018 at 11:59pm PST
 Get started today
$2249
$1497
one-time payment
Copyright © 2018 BlitzMetrics. All rights reserved.